OTT services have grown rapidly in popularity over the past few years.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices more info continue to increase,
attention is shifting toward free streaming platforms.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
As outdoor activities decreased during COVID,
streaming consumption surged.
Pros and cons of OTT usage
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Why is FAST becoming popular?
FAST represents a growing streaming movement.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
Emerging FAST platforms are gaining attention.
A wide content range boosts usage.
Final thoughts
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
Content consumption will keep evolving.